The Shape Of Design

BY Frank Chimero

In his talk for the Build Conference 2011 Frank Chimero discusses why design’s success is hard to measure. He says, “Design is about people, and people are often illogical. People are emotional and squishy.” He encourages designers to delight their audiences by embracing paradoxes and finding overlaps in humanity’s common experiences.


More Videos

  • Frank Chimero

    Frank Chimero’s The Shape of Design talk provided the kernel of inspiration for his book.

  • Kate Bingaman Burt

    Kate Bingaman Burt inspires us to have the burning desire to make something great.

  • Awesome People

    Graphic Design: Now in Production curators and contributors discuss the show.

View All