We believe that design has the power to create opportunities for others, build communities, and encourage optimism.
Our friend and designer Rob Giampietro provided some advice to designers starting out on their own, and the last item on the list has always resonated with us: “You will never work harder than when you are building something.” For the past six months we have worked tirelessly on Kern and Burn, crafted a great resource, and embarked on our Kickstarter journey. Meanwhile, we’ve been working on a side-project (an entrepreneurial venture of our own) that we are so excited to finally share with the world. So, without further ado, we are pleased to announce: The People’s Pennant.
We believe that design has the power to create opportunities for others, build communities, and encourage optimism. We, with our friend and designer, Eric R. Mortensen decided to take on the challenge of creating a product that does all three of those things.
The concept for The People’s Pennant started as a simple one: celebrate things we love, and do it in a way that brings cheer to others. We also wanted to design something for people’s homes that isn’t presented in a standard poster format—don’t get us wrong, we love a good letterpress print—but we wanted to do something a little different. To arrive at a new idea we looked back to tradition, to an artifact that people have used to rally around triumphs and victories: the felt pennant.
We reached out to some of our favorite designers and illustrators to see if they were interested in collaborating to design a pennant that would “celebrate the everyday.” We left the content up to the designers, and we are delighted to see the variety of styles, colors, and subjects that have come back so far. The designers have created amazing type treatments and illustrations that bring daily activities, and humble joys to life on felt.
The first three pennants are designed by: The Heads of State, Richard Perez, and Ken Barber. There are 12 designers in a season—so there are nine pennants yet to come, by some amazingly talented designers. (Hint: you can find some of them within the 100 Days of Design of Entrepreneurship.) Each pennant is hand-printed, hand-stitched, and handcrafted right here in the USA. We made a video of the factory tour that you can watch below.
We can honestly say that we have never worked harder than we have over the past six months. With both Kern and Burn, and The People’s Pennant we have crafted brands, and products that we are truly excited about. With the People’s Pennant we created an opportunity for designers to make a piece of work that rallies around things that they believe in, and these causes aren’t serious or deep, they’re simply fun. As Mikey Burton told us on Day 36, “I feel really lucky to do what I do. I make things for a living and that’s really fun. Why should I be overcritical of that?”
The People’s Pennant for us, is an example of a side-project that we are passionate about, that we’ve made time for (even when we felt like we were stretching ourselves to the brink of exhaustion), and we can’t wait to see where it goes. It also an example of the importance of collaboration, and creating a team that constantly challenges you to do better, and brings different skills to the table. We all have different areas of expertise, and things that we love to do; between the design and execution of the site, the coordination with our collaborators, and the business-side of things, we kept ourselves busy and definitely learned to delegate. Eric is an amazing designer and illustrator, and the partnership between the three of us has produced a product that we are all really proud of, and we couldn’t have done it without each other. Throughout the development of the brand, the packaging, and the pennants themselves we have worked really hard to use design to elevate the experience of our customers. We hope you love The People’s Pennant as much as we do.
As always, thanks for supporting us through the journey. We’re excited to see what we are building grow, and you, our readers and supporters, have been a large part of what makes the experience so rewarding and fulfilling.
Check out the site here. If you find yourself ready to rally around the everyday, get your own pennant today!