It's time for the design community to follow in developers' footsteps and fundamentally realign its focus. We need to think about products over posters and people over page views.
Design is in demand. Developers and engineers have recognized the importance of design in start-ups, but they need to fully understand what design is before they can effectively incorporate it. For Cameron Koczon, design is much more than a client service or a decoration. It is an essential component of a successful product. He writes on the topic for A List Apart, in his article, “An Important Time for Design.”
Cameron points to designs’ history of client services as a reason that some communities may view “design as a commodity rather than an essential partner.” Designers are often brought on to product development teams too late in the game, once features and constraints are embedded in the product’s structure. Design then becomes a surface treatment instead of an integrated component. Cameron urges designers to seize opportunities, become partners, and search for realignment.
He says, “It’s time for the design community to follow in developers’ footsteps and fundamentally realign its focus. We need to think about products over posters and people over page views…We have a new purpose: elevate design and help change the world.”
Cameron outlines the way to change through: designer co-founded start-ups, side projects, and projects that tackle serious problems that go beyond the insular design community. We also need to think about collaboration as a way to craft ideal teams, “teams that include both design and development, working in tight communication and mutual respect from the beginning. This is an enviable dynamic and surprisingly uncommon.”
Here at Kern and Burn collaboration is essential. We recognized the potential of pairing our individual skill sets as designers (both in print and web) and our combined knowledge and interest in business and entrepreneurship to create something bigger than what we could accomplish individually.