For the do-it-yourself author or entrepreneur, design is often the means to a larger end…
Designers have embraced self-publishing as a way to author their own content and present perspectives but also as a way to transition from design to entrepreneurship. In her essay, “Reading and Writing,” printed in the Graphic Design Now in Production catalogue, Ellen Lupton writes, “For the do-it-yourself author or entrepreneur, design is often the means to a larger end, whether its publishing a book or promoting a business (or publishing a book to promote a business),” and publishing today is as easy as uploading a file and clicking send.
Print-on demand services like Lulu and Blurb, and web-based distribution services like Issuu, put the production and distribution tools in the hands of designers. The journey from idea to end product has never been faster or more accessible.
Ellen goes on to say, “the process of publishing—and the allure of a tangible outcome—becomes its own reward.” We’re excited to discover our own process as we take the journey and confront the challenges of gathering great content and designing and publishing Kern and Burn.