Day 11

Day 11

You're better off with a kick-ass half, than a half-assed whole.

— Jason Fried and David Heinemeier Hansson

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The desire to start a business, whether a firm or a product, can be scary for designers who haven’t done it before. Many browse the business section of a bookstore and the internet looking for guidance. After research, they plan to write a business plan, look for outside funding, and study their competition. Jason Fried and David Heinemeier Hansson present another way in their NY Times best-selling book Rework.

Jason and David give readers a glimpse into their business practice by sharing their experiences as the co-founders of, a practice based on simplicity and confidence. Rework is a collection of mantras organized into a powerful work whose message will light a fire under anyone who has considered taking a risk and following their passions. It is full of ideas that might be considered risqué in an MBA classroom. Ideas like, “ignore the real world,” “offer less than your competitors,” “good enough is fine,” and “don’t stay up late.” These statements might sound ridiculous coming from anyone else besides Jason and David, but they have built a brilliant business living by these words. creates web applications that make collaboration simple for small businesses. Their project management tool Basecamp has more than 5 million users worldwide. Jason and David know how to make simple, functional products, and we’re all lucky they are willing to share their wisdom. Oh yeah, David is also the creator of Ruby on Rails. No big deal.

Check out Rework here.