Day 03

Day 03

The market is handing you steak and you’re choosing the gristle. The market is handing you gold bullion, and you’re taking the nickel.

— Ben Pieratt

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Tim couldn’t fall asleep the night he first read Ben Pieratt’s “Dear Graphic and Web Designers, please understand that there are greater opportunities available to you.” He laid awake confident he could change the world. Dear Graphic and Web Designers encourages designers to view the internet as the greatest client assignment of all time. Ben says, “The internet wants to hire you to build stuff for it because it’s trying to figure out what it can do. It’s offering you a blank check and asking you to come up with something fascinating and useful that it can embrace en masse, to the benefit of everyone.”

We agree with Ben that, “the internet kills all middlemen.” We think it’s an exciting time to be a designer and we hope to inspire our readers to take their talent and ideas directly to the public. Please read Ben’s full article on his blog here. You’ll be glad you did.

Ben Pieratt is a passionate designer, principal of General Projects, and the founder of New York-based Svpply.com, a website that makes it easy to window shop online. Svpply describes itself as “your collection of the products you love.” The community site allows you to follow people and stores you love. Check out Svpply, and follow Ben on twitter.