Self-publishing is a creative outlet that is not beholden to a client, and something that will hopefully attract people to give you more work along the lines of what you'd do anyway in your spare time.
As we begin to dream up ways to make the 100 Days content shine in print, we talked to someone who knows a lot about what it takes to stand out on the newsstand—Andrew Losowsky, Stack Magazine co-curator, and Books Editor at the Huffington Post.
As we know, the way we interact with and experience various media—both text and image—changes daily. Advancements in digital publications are exciting, and offer opportunities above and beyond the static reading experience of print. We asked Andrew his advice for designers looking to make the transition into self-publishing, and discussed the challenges that designers and publishers must face to make it in print. He said:
“Don’t give up the day job. For 99.9% of people, self-publishing is not a way to make a living, it’s a way to make making a living easier and more enjoyable. It is a creative outlet that is not beholden to a client, and something that will hopefully attract people to give you more work along the lines of what you’d do anyway in your spare time.”
Often designers embark on print projects simply because they love the medium, and they want to push it in new ways. Self-publishing can be exhausting, (we know the effort and determination it takes to gather, edit, and synthesize content in ways—that we hope—are interesting and relevant), and it is definitely a labor of love. But what does print need to stay competitive in a digital world?
Andrew says, “Independent or mainstream, print needs to justify its existence and make the most of its physicality in order to overcome the unchanging, virtually unsharable, fixed-in-space-and-time nature of its content. It needs to create a sensation, an atmosphere, and a cohesive story through everything at it’s disposal.”
Self-publishing a magazine or a book is a great way to take on a topic that you are truly passionate about. When designers and editors fully embrace their content and craft an innovative publication they create reading experiences that people remember and return to. Andrew’s recommended reading list includes: Pin-Up, a magazine for architectural entertainment, Kill Screen, a magazine that fixates on the question, “What does it mean to play games?”, and Outpost Journal, annual non-profit publication on innovative art, design and community action from cities that have been traditionally underexposed beyond their local contexts.
Here’s a newly launched magazine that we want to spend time with: Offscreen Magazine, “A new, collectible magazine about the human side of interfaces.” The focus is on the human stories of creativity—a concept that we can get behind.
From the start, we envisioned a Kern and Burn print project, and we now have an opportunity to transform the 100 Days content into an enjoyable, enriching print experience. We look forward to the pages ahead.